Category Archives: Uncategorized

It really is a shame the marketing project was done this way… I feel it is unfair to people in other classes who were not fortunate enough to be able to partake in such a rewarding and interesting project. This … Continue reading →

This Blog is in response to Ge (Lucy) Liu’s blog. Link: https://blogs.ubc.ca/geliu/2013/11/09/marketing-blog-4-sure/ Deodorant is an interesting industry when the marketing aspects are analyzed. Every brand smells good, has some kind of a cool graphic, has multiple types such as antiperspirant … Continue reading →

Toms Shoes, quite possibly the world’s most famous social enterprise, employs a one for one gifting model with the slippers they sell. This concept is genius when it come to marketing because it taps consumers’ affective attitudes. When deciphering this business … Continue reading →

When all my friends gather to watch Canada play in The World Juniour Hockey Championships, celebrate Canada Day, or cheer Canadian athletes on in the Olympics there is no doubt in my mind everyone will be drinking Molson Canadian. This … Continue reading →

In reply to Rohit Bhargava’s blog. Link: http://www.rohitbhargava.com/2013/10/smoothies-whiskey-and-the-art-of-secondary-marketing.html   Lately, I have been pondering business opportunities and more specifically starting my own business. Ideas seem to be abundant but quality ideas with a solid point of differentiation are few and far … Continue reading →

The other day, while mindlessly surfing Facebook I came across a questionable advertisement by Diesel, an Italian Clothing Brand. The ad shows a tattooed woman dressed in just a Burqa head dress, and in bold writing it states beside the … Continue reading →

D.K.’s blog post about the way of measuring poverty was interesting because it was something I had never really thought of before. When Poverty was first measured it was determined by asking for income. Mr. Duncan Smith has proposed that … Continue reading →

I agree with Ryan’s views about Target. The blog post that he wrote about Target’s Canadian takeover of Zellers caught my eye because I feel for Zeller’s employee’s, being a retail employee myself. Target plans on only keeping employees that … Continue reading →

I disagree with some of Luna’s views on putting a casino in downtown Toronto. I think that it would benefit the city of Toronto to have a high-end casino especially with its potential location right in the heart of the … Continue reading →

Japan’s economy has been under the spotlight ever since their relations with China deteriorated several months ago. The country relies heavily on China; they have invested 6 billion dollars into China in the last year and have almost 30 000 … Continue reading →