Sep
23
McDonald’s Re-opens at Kingsway & Victoria
Posted by: jfung | September 23, 2010 | Leave a Comment
Well, I grabbed one of those free newspapers at the Bridgeport Canada Line station the other day. Gives me something to do on the way to school since I can’t bring myself to study on the bus. Sometimes there are some outrageous articles (like today’s paper, which had an article on potentially building a gondola up to SFU???), but I clipped a useful ad for this blog post. Anyways, McDonald’s is re-opening at Kingsway & Victoria, according to the ad. I personally haven’t actually gone to this location. Excluding for the ice cream cone I had at the McDonald’s in the village last term, I haven’t eaten at a McDonald’s in approximately 2 years. I think the last actual meal I had at a McDonald’s was at the Seattle Premium Outlets (since nothing else in the area was really open…). Most of us know that McDonald’s isn’t the healthiest choice. Because of this, I try to avoid fast food as much as possible. Yet people still go regularly, likely due to some very effective marketing. Anyways, back to the ad. The slogan? “We’re Celebratin’ it”. Not sure what there is to celebrate, considering society is probably better off if they stayed closed. McDonald’s likely looked at consumer trends when designing their promotional grand re-opening. The Beat 94.5 will be live on location. Free balloons and cupcakes (I bet these won’t last long at McDonald’s…). Ronald Mcdonald will be there for ribbon cutting. Happy Meals on sale for $2.49. Well, target the kids and bring in the family. This is probably their target consumer group. But wait, McDonald’s also targets “green” consumers. They are giving away free “Eco-Friendly McDonald’s Tote Bags”. Canucks fan? Enter to win 2 tickets to a Canucks game and McCafe coffee for a year.
Like I said before, I try to avoid McDonald’s (Supersize Me anyone?). However, some of those promotional items have gotten me in the past. The disney toys, inspector gadget, teenie beenie babies, hockey cards, mini hockey jerseys, mini hockey trophies, etc. They force you to buy some food product in order to buy hockey cards. When I was collecting, I went in and bought 25 packs. To do this, I think I had to clear out 12 apple juices from their fridge. Good thing that was only a one time thing though, might be a little awkward to order 12 apple juices on a regular basis.