Nov
20
These blogs brought up an interesting thought. Tamar said something about getting the baby shoes on Oprah, but not being mentioned. Lululemon is probably going to have a massive spike in sales over the next few weeks, especially leading up to Christmas. Oprah has so much marketing power. People listen to her advice. But why? In general, some people are just listened to. Some people are generally ignored. I’m not really sure what differentiates the two, but Oprah has become one of the most influential people in the world. Yes, some things that she mentions are probably good products, but the costs of these products are pretty high (ie the $50 candle). Will Lululemon exceed expectations this quarter because of the Oprah effect? Good chance if you ask me. Our marketing group is doing Lululemon, and we realized Lululemon relies on word-of-mouth advertising and doesn’t really run commercials or the typical advertising. Oprah talking about your product as one of her favorite things is word-of-mouth advertising on steroids.
The power of Oprah
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Lululemon: Oprah's Favourite : Jonathan Fung's Somewhat Random ……
Here at World Spinner we are debating the same thing……