Oct
31
With the relatively sudden realization that traditional carbon energy sources such as oil and coal are contributing to global warming, green energy has been entering the minds of the population. Some people are willing to pay more for their electricity if it comes from a renewable resource. Most people have heard of wind power. Most […]
Oct
23
Marketing + Mining Companies
Posted by: jfung | October 23, 2010 | Leave a Comment
First off, that 296 midterm was tough for me. Guess I won’t be the recruit from Accounting/Finance! I recently realized that many mining companies could almost be considered to be in different marketing eras, in current day. Production, sales, market and value-based. A mining company in the production stage is basically saying that their properties […]
Oct
14
The Consumer Decision Process
Posted by: jfung | October 14, 2010 | Leave a Comment
Nearly all consumer-discretionary spending is made to satisfy psychological needs. Yes, some things are purchases for their functional needs, but consumers will often upgrade their purchase of a functional good into a psychological one. In the example of Goretex given in the textbook, there is more than one provider of goretex clothing, but consumers will […]
Oct
7
Wireless Commercials + Canucks
Posted by: jfung | October 7, 2010 | Leave a Comment
We’ve all seen them. Telus has bunnies, exotic birds, hippos, little pigs, etc. Rogers uses a continuation of the wrong guy on the wrong network vs some other guy on the Rogers network. Most of us pay attention to these because of the continued storyline, animals or music associated with these commercials. Bell doesn’t have […]