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There should be a considerable amount of competition in the retail banking industry. The big 6 (TD, BMO, CIBC, Royal, National, Scotia) in Canada, plus others (such as HSBC and credit unions) offer very similar services. The Canadian Marketing Blog goes into some detail on how Banks should use marketing. Angel Chan’s blog talks about […]

Lululemon Blog Juanita Ng’s Blog These blogs brought up an interesting thought. Tamar said something about getting the baby shoes on Oprah, but not being mentioned. Lululemon is probably going to have a massive spike in sales over the next few weeks, especially leading up to Christmas. Oprah has so much marketing power. People listen […]

I read another comm 296 blog and felt I needed to respond to a few things Erick’s Blog Cars are really just a mode of transportation. However, the consumer could look at it as buying status or “looks”. As a mode of transportation, Hyundai probably provides pretty good value. The new Sonata looks pretty good. […]

I read a great article in the Vancouver Sun this past week. I immediately clipped it for my Comm 296 blog, but I lost it somewhere. Probably got recycled with all the other papers this week. Luckily, I found it on their site. http://www.vancouversun.com/Companies+making+products+smaller+their+prices/3791708/story.html This is really a good way to lower production costs and […]

Gordon Campbell is stepping down. The way that the Liberals implemented the HST led to people hating Gordon Campbell. I have to say, I did not follow all of the political stuff in the past. I do remember his drunk driving thing in Hawaii though. Marketing for political reasons is all about how people (voters) […]

With the relatively sudden realization that traditional carbon energy sources such as oil and coal are contributing to global warming, green energy has been entering the minds of the population. Some people are willing to pay more for their electricity if it comes from a renewable resource. Most people have heard of wind power. Most […]

First off, that 296 midterm was tough for me. Guess I won’t be the recruit from Accounting/Finance! I recently realized that many mining companies could almost be considered to be in different marketing eras, in current day. Production, sales, market and value-based. A mining company in the production stage is basically saying that their properties […]

Nearly all consumer-discretionary spending is made to satisfy psychological needs. Yes, some things are purchases for their functional needs, but consumers will often upgrade their purchase of  a functional good into a psychological one. In the example of Goretex given in the textbook, there is more than one provider of goretex clothing, but consumers will […]

We’ve all seen them. Telus has bunnies, exotic birds, hippos, little pigs, etc. Rogers uses a continuation of the wrong guy on the wrong network vs some other guy on the Rogers network. Most of us pay attention to these because of the continued storyline, animals or music associated with these commercials. Bell doesn’t have […]

I finally caught up on the readings from the textbook (much easier to read than HR). I noticed the “Got Milk?” campaign on a page and decided to make my second blog post about it. If you think about it, the idea is somewhat similar to the “Baby Carrots” campaign. Both are taking on the […]

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