L’occitane is an international retailer of body, face, and home products. In January, L’occitane Canada announced that if anyone became fan of L’occitane on their Facebook homepage, they would get a free hand cream. If the fan amount exceed 60,000, the hand cream would upgrade to 30 ML which was worth $12. Within a few days, their fans had quickly exceed 60,000.

In my opinion, L’occitane’s marketing strategy was smart. Firstly, they g

From:http://extremecouponingmom.ca/canadian-freebies-free-sample-of-loccitane-hand-cream/

ave free sample to customers. For those customers who never had used L’occitane’s product, the free sample could get them informed. For those who were aware of L’occitane, the free sample could remind consumer. Besides, when customers left their contact message as they picked up their free hand cream, customers could get more free sample, which further got customers experience their products. Giving free sample would indirectly increase the sales of L’occitane. In addition, collecting customers email addresses, L’occitane could email customers new products or promotion, which further getting awareness from customers.

Furthermore, L’occitane used leader pricing marketing strategy. When customers received the coupon from their email, it also came with a 15% discount coupon. Therefore, we they picked up their free hand cream in store, they would also used the 15% discount coupon to buy any other products.