Last year, Nokia post a blog titled “An apology is due” apologizing for the faked footage they described in the Lumia 920 smartphone advertisement, in which a man was making a video of his girlfriend using the new smartphone,and they were both riding bicycles.However,this ad was only a representation of OIS(Nokia’s optical image stabilization) only rather than display of the new smartphone.Nokia misled customers in a way.
So here comes a problem of business ethics.We always say customer is the God,but it seems that Nokia didn’t make it.I’m not here to reject Nokia, Nokia has contributed a lot to the whole society and the development of the technology in the past.But now,as the rise of many competitors in the tech field,Nokia is gradually getting down from the peak of tech-area, less creative products than before and somehow worse service than before.
Nokia may be falling now,but what should NOT fall should be those business ethical principles,the company should not only focus on the profit or how to pull itself back to the trail by faking the ads or doing other stuff trying to mislead customers.
Reference:
- BBC News “Nokia apologizes for ‘faked’ Lumia smartphone advert” Sep.6 2012 http://www.bbc.co.uk/news/technology-19499879
- Image(dramatical version): http://www.theregister.co.uk/2012/09/10/nokia_lumia_twitterstorm_pain/
This is a blog required to post for the class 3:Business Ethics.