As the pace of the development in technology,some gadget accessory-makes begin to feel really stressful.There’re more and more competitors in the market,and every time a major brand launched a new product,those accessory-producers have to keep in pace with the speed and start the production of new accessory,or they may be “abandoned” by retails.What’s more,they have to cope with the uncertainty of products’ launch circles.
However,those small accessory-making companies like Knomo and Breffo,both of them are not the leaders in the market but both of them are able to own a turnover of millions of dollars,they managed to succeed by the right positioning for themselves.Ahead of the launch of new devices,Knomo tries to match their products exactly to those new-launched devices.While Breffi guaranteed that everything it sells is made in Btitain and they can beat the prices offers in China because of the automatic production process.Compared with other competitors there are advantageous positions that will impress customers,which also prove the importance of positioning of a company.But Breffo need to be alert that their brand name being faked may reduce the brand power to some extent.
Reference:
- BBC News “How gadget accessory-makers must battle for orders” 30 September. 2013 http://www.bbc.co.uk/news/business-24276222
- Image: http://soshable.com/is-facebook-or-pinterest-winning-on-twitter/win/