As the Blackberry announced that it would cut more work force since it had been suffering loss and losing its advantages in the smartphone market,we realized that one more big tech company have to quit the lead actor.But no matter how they make effort to pull the company back to the previously growing trail,the ending often seems to be frustrating and these high-tech flyers just keep falling.And Ericsson and Motorola also suffered the same awkward situation.
One possible reason which may lead to this ending is that these companies did not find the most suitable value proposition for themselves,which Grace also mentioned in her blog.Due to the rapid developments in technology nowadays,it’s hard to attract customers with old dull ones,tech companies need to create new values of their products to make their products differentiated,say,Blackberry could preserve their business phone theme and improve some features.
What‘s more,these high-tech flyers need to spend more time researching changes in the customers’ preferences.Arrogance and obstinacy are like an invisible killer.These companies can start with the creation of an information management system to gather,analyze data,which executives can use to generate strategies.
References:
- The New York Times “BlackBerry to Cut 40% of Work Force After Big Loss” Sep.20 2013 http://www.nytimes.com/2013/09/21/technology/blackberry-plans-to-cut-4500-jobs.html
- The Sydney Morning Herald: “Nokia: a lesson in how high-tech flyers can fall fast” Nov.11 2013 http://www.smh.com.au/it-pro/business-it/nokia-a-lesson-in-how-hightech-flyers-can-fall-fast-20131111-hv2in.html
- Grace Hsueh’s Blog: “The Fall of BlackBerry” Nov.11 2013 (embedded&commented)
- Image: http://oswinrycbaroswald.tumblr.com/post/64631934422/randomshippergurl-sherlock-holmes-violin