Amazon’s business strategy

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Amazon has always been recognized as the largest online retailer.Recently,in order to expand its business,it started to sell groceries online in Canada,we can see from the Amazon.ca website that they provide various products like natural&organic foods,beverage,snacks etc.However,the founder and CEO of Amazon.com:Jeff Bezos always thought of Amazon a technology company other than a retailer.There was a time when the price of Amazon stock went down to single digits,in stead of giving up,Bezos chose to innovate.That’s how Kindle and Amazon web&cloud services came out.

Amazon is expanding its business step by step,and the main strategy Amazon is using is differentiation.Amazon started with selling books online,then it began to expand and built its online shopping model,since the launch of Kindle,e-books were outselling hardcovers for the first time in its history.These achievements make customers more loyal to Amazon and also help to strengthen its brand power,although Walmart also sells groceries online and makes the shipment free,who will be the final winner remains to be seen.

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