We could see that Blackberry decided to reduce 4500 jobs in the following days. It seems pathetic for most of employee because they faced huge troubles. BlackBerry have to compete with Apple and Sumsang brand in the smartphone wars, however, it failed the war that make them lose huge percentage of market shares and it is continuing losing.

The value proposition for BlackBerry is its own BlackBerry 10 operating system that differs from Android and IOS system. Nevertheless, now the value of it and the cash they owned have fallen to a lower value that might hardly attract more customers to keep loyalty to it. Also, people’s preferences are changing to touching screen, so if BlackBerry started to invest on invent touching screen, it will not only increasing their cost largely during this hard time, but also make them harder to compete with Apple and Sumsang without experience before. People always think their unique selling point is their full keyboard. If they change it, their patents will not have any values.

As for me, it is better to separate Blackberry into parts and sell their patents individually, since most investors would like to buy their softwares instead of hardwares.

link: http://www.cbc.ca/news/does-blackberry-have-a-future-1.1862945