From the picture above,  Mr. Alexander, the founder in Maine Mead Works, had gained a lot of profits from making mead drinks. Now I get interested about how he could get profits from various drinks in the market without bankruptcy. As Mr. Alexander said, “people came back to what was good once.” From this sentence, I could see that even though mead drinks have encountered explosion in the past years, but once they tried it and got obsessed on it, they will continue to drink it. So the elasticity of mead is pretty low which is good for suppliers. It also means that people who like mead very much will response inactively to the little increasing price of mead.

Also, the second point is how can Mr. Alexander spread the idea of mead. Some of them do not understand what the mead is made from and have no idea about its tastes. Hence, the channels of distribution is most important for this business. I reckon that they should do more advertising mobile and physically, such as pop up windows and ads in the public transportations.

The following link to the passage: http://www.bbc.co.uk/news/business-24184527