Peer-to-peerservice is offering information that let people rent or lend their things they want to share, such as cars, home kitchens, and even their pets. However, there are usually more difficult to operate well than it supposed to be, because older people feel harder to get access to the Internet, so they cannot enjoy in this kind of service. Another example is that people do not prefer to borrow things, because they seldom use it for some objective reasons. Some people are not willing to share stuffs, because they feel that they pay for it every month and just lend the things out for one day has many uncertainties.

So what I reckon is that the value proposition of this collaborative economy is to help people in needs match the people with the product or service. It seems that it is a good idea to make the market work more efficiently and reduce the wasted materials or spaces. Nevertheless, I still consider that it takes time for people to accommodate with this lifestyle and grow interests in the engagement. The most important thing the owners need to realize that they need to find the right target of people through marketing research and then do more advertising on it.

link: http://www.bbc.co.uk/news/business-23963516