Recently, Nokia has unveiled its first phablets –extra-large phones – as well as its first tablet computer. It might be the last major event before Nokia completes the sale of its hardware unit, because Microsoft agreed to buy its business in early 2014.

From a consumer’s perspective, I felt confused about their purposes of designing the big phones because Sumsang had already done it before and its big touching screen help Sumsang earn customers’ loyalty to the brand. Thinking about the market shares, this behavior will be have more benefits on Microsoft Company, since it only has a few shares of tablet market.

Based on the passage, Nokia and Microsoft keep the tablet model cheaper to target at the shoppers on a budget and emerging markets. I think that because it positions itself as a cheaper consumer-targeted device, so it will be hard for Nokia to earn great profits in the short run, especially when it faces risks of bankruptcy. On the other side, there may be a lot of people in Asha developing markets also offering low-price mass-market handsets and tablets. Though it has greater demand with lower price, extremely competitive markets in Asha will not help them to be more profitable.

http://www.bbc.co.uk/news/technology-24608498