Three weeks ago, Yahoo Inc. chief executive Marissa Mayer grabbed attentions of hundreds of advertising executives who snapped pictures as she sat down for an interview with journalist Charlie Rose.

The question is that should Yahoo try to forge closer ties with advertisers and add the advertisements in their apps in order to earn profits? As a Yahoo user, I strongly agree with what Mayer said, “consumers come first”. However, Twitter did the opposite thing in their financial markets and it want to convince other companies big and small to spend on its service. Almost 90% of Twitter’s revenue comes from its advertisement sales. Most investors of Twitter would probably even base their investments on understanding this advertising apparatus.

Back to the original problem, I still recommend the Mayer follow the rules of business ethics. Advertisements will not only disturb the reading, but also make Yahoo lose its’ users loyalty. Adding more advertisements is detrimental to its customers, though the company and advertisers can take advantages of it. Currently, I think Mayer is making the right decision to keep the app ad-free. However, on the grounds of consequences, can the corporate executive in fact support this action for a long time?

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