A patent filing shows Samsung Electronics Co. is working on a device it calls sports glasses in a possible response to Google’s internet-connected eyewear. I think that now the brand proposition will better explain this situation. Though Google designed and posted its product of eyeglass first, Sumsang actually the one that filed the patent form, so Sumsang will have more opportunities to introduce this new technological invention and broad its market. Sumsang enjoys more advantages through applying the patent and also it can lead consumers away from its competitors because they will have a brand loyalty of consumers.

However, if Sumsang can do better on its product differentiation, it can earn more consumers. Since now the products in Google and Sumsang looks quite similar, Sumsang should strive to find their unique selling points or create innovative technical accessories that allow connections between them. A great example mentioned is that it can equip with a touch control or it can directly connect to the mobile Internet that works as a smartphone.

No matter what they do, I reckon that the final goal is to let consumer remember its product and grow interests and desires on it.

http://www.cbc.ca/news/technology/samsung-files-patent-for-google-glass-like-specs-1.2251484