The famous Canadian brand Lululemon recently gave a response to the public about their qualities of new designed yoga pants, “Frankly, some women’s bodies just don’t work for it.” As a company, it is not the customers’ faults that they cannot work for the yoga pants. It is the company’s own problem that the products did not work for the consumers.

Recently, I read Ka Yan’s blog about this news. She believes that even though Lululemon start doing plus sizes yoga pants in the future, they still cannot get profit because of the consumers’ view of the discriminatory company. To large extent, I agree with her opinion. Customers that were once loyal to Lululemon before will get angry with their disrespect of middle-aged, fat people and then they will tell their friends and family members about this story. After a few time, a large number of consumers will shift to look other brands to satisfy their needs. This behavior of Lululemon is definitely hurting its brand image which means that it may largely reduce their sales because of negative effects.

Ka Yan’s blog: https://blogs.ubc.ca/kayanyang/2013/10/26/lululemon-discriminating-against-certain-body-types/