Recently, I read Amna’s blog about the success of Snapchat. I think what he wrote is only part of the reasons why the new start-up company, Snapchat, can earn such a great numbers of users. He said that Snapchat’s gain in popularity among teenagers is mainly because there are no advertisements in its apps and also they protect the users’ privacy unlike other social media websites.

I think that his analysis is right, but it does not include all the reasons that they can quickly become popular. The other reason is that Snapchat company is the first one that conceives this idea and then immediately make it possible in real world. Offering quick photo and video sharing in texts is not a hard work, but no one can start doing it. So when Snapchat creates this new technology, it quickly impresses the users and then become successful. Another good point in Amna’s analysis is that he pointed out how Snapchat will develop and earn profits without advertising in the future. It satisfies my curiosity on one hand. On the other hand, he still not forget to analyze this new method if it can make it more profitable.

Amna Masud’s Blog:

https://blogs.ubc.ca/amnamasud/2013/11/12/lean-start-up-snapchat/