Organizational Culture is the sum of individual’s beliefs, values and assumptions in a business, where they are represented as one. Most businesses try and create a welcoming and unique culture within the company. Google seems to take pride in they’re culture and show how with a good culture, employees and customers are more happy.

When hiring, Google favours ability over experience and hires smart and determined people who are looking to work hard and make a difference in the company. Google offers its employees 25 free restaurants, free cars, wired workstations, laundry services and on-site gyms.

Google strongly believes that the most valuable principle in creating a great corporate culture is trust. Google strives to create trust based relationships with all employees and give them choices while in the workplace. Google is building up the trust factor with implementing “culture of choice“.

I believe creating a welcoming and comfortable place for employees is where companies gain the most key factors of having a good business. Employees that love their job will come into work happy and work even harder because they enjoy what they do. The first step in any business should be creating a good organizational culture.