A social enterprise is supposed to create social change through entrepreneurial activities, and Numi Tea, whose supposed values are “celebrating people”, “nurturing growth”, “embracing possibilities”, and “being the change” promote numerous activities to provide social aid and achieve a better society that it envisions. Numi hopes to achieve this through numerous ways.  First of all, it makes sure that its products are fair labor and fair trade certified, and that its products are sourced from ethically responsible producers directly. Also, through its eco-friendly packaging, and solar-powered producing facilities, Numi makes sure that it stays environmentally responsible. It is also true that Numi helps its community through funding events for beneficial non-profit organizations, and providing paid volunteer hours for its employees. All in all, Numi makes sure that its organization is socially responsible, and that it provides the community with a positive change. Now here’s the flipside of being a socially responsible company. All the responsible activities provide a pre-made marketing for Numi, granting positive image for the company and an environmentally friendly image, which serves well in its position as a tea company. Was Numi’s socially responsible activities all result of basic utilitarianism to create a better image for more profits?