http://www.canadianbusiness.com/blog/tech/106441–apple-s-ipad-mini-dilemma

With the introduction of the new Ipad mini, Peter Nowak finds it noticeable that the consumers will be unwilling to pay a whopping 200 dollars more for the bigger ipad with only a small advantage. It is a problem on whether the creation of a cheaper rival of their very own Ipad would create a noticeable decrease in the sale of the Ipad.

Apple computer has been loved by the consumers throughout its company history ever since its creation for its innovative product line. However it seems recently, whether it is the iphone 5, the newly released macbooks with slight changes from its previous models, and now the ipad mini, people can come to a conclusion that apple has failed to keep its company culture of constant innovation, and is now staggering to just improve on what is already available.

Should apple not be able to improve its company’s innovative level to its jobs-era, it is probable that it will suffer huge economic loss as its point of difference becomes diminished. It is crucial that they establish an innovative image on the market again and make sure they provide what the consumers want from them; something new.