Being involved in a couple student based clubs in UBC, the most important thing about organizing events turned out to be raising awareness, and getting the product out there. With UBC being a location with a demographic concentrated in the students section, a section that is particularly sensitive to social media, Social media marketing turned out to be, undoubtedly, the most important marketing technique available.

The article states how google’s failure to utilize wildfire as a social media  marketing outlet does not notify the decline of social media as a marketing outlet but rather shows  how social media marketing should indeed be improved upon and be used as.

One of the strategy that ringed true to me the most is gathering data, and having a clear target as in who the intended viewer is when using the social media marketing technique. There are promotion options with additional payments available in facebook, pinterest and other social media outlets. However, depending on the characteristic of the event, the product, or the service, there is always a set demographic that will be interested in the product. If the offered product fails to provide value to the customer, the social media marketing will be the most useless marketing technique out there, easy to browse over, and ignore.

While the other techniques that are also important in social media marketing shows the weakness of social media marketing, such as having a TV-ad , and in store ad, or campaigns to drive traffic, showing the uselessness of social media marketing unless the potential customers are directed to the social media tools in the first place.

http://www.entrepreneur.com/article/232399