In our contemporary society, the Millennial Generation, collectively known as Generation Y, is the generation who are vastly connected with technology. Growing up in an environment surrounded by rapidly advancing technology, they are fully able to grasp all concepts that technology has to offer. Specifically, they have become connected and inseparable with their smartphones. Nearly all of the Millennial Generation carry a smartphone which is within arm’s reach at all times. Just take a walk around your campus or check out the street and you’ll see practically everyone looking down at their phone and either texting, talking, e-mailing or listening to their music via their smartphone.
Yes, that guy does indeed walk into a bear while texting.
This, however, is very advantageous to marketers. Mobile marketing is rapidly gaining importance in today’s society, and is a topic which I want to briefly touch on. The Millennial Generation is constantly connected to their phone, researching the best products and services available, and sharing with their friends stories about good and bad experiences they’ve encountered with a certain business. There is, however, one point I want to touch on.
Mobile Consumers Talk…A LOT.
A marketing review of the Millennial Generation reported that they have an impact on $500 billion of the annual spending in America. Exactly what does this mean? Well….it means that they have a great magnitude of persuasion on the market with regards to how and where money gets spent. Millennia’s use mobile review apps and websites, such as Urbanspoon, Yelp, and Facebook more than anyone else – two out of every three are constantly connected so that they can share their experiences after utilizing certain products and services. As well, Millennia’s are 3.5 times more likely to be persuaded by social reviews from their peers.
The above data just reiterates that word of mouth marketing is something that should never be underestimated by a mobile marketer. The power of word of mouth is a very strong asset that can be utilized in a business’ favour. People are constantly sharing their opinions about businesses throughout the internet, be it good or bad. However, people are more likely to post a less than favourable opinion about a business rather than favourable one and, therefore, businesses should always be aiming to provide top-notch service.
All in all, this is just one small piece of information that is useful to businesses interested in expanding their mobile marketing division. In other words, take advantage of the massive influence that the Millennial Generation has on the market, and cater to what the Millennia’s are looking for!
Stay tuned for my next blog which will explore other certain features that mobile marketers can take advantage of. For now, I’ll leave you with Adidas’ “Light You Up” mobile advertisement campaign which is one example that I will be talking about next week!
http://youtu.be/YAGUggClee0