Hey again –
I thought I would share with you some thoughts and ideas from a few of the other blogs I browse and read daily. In particular, and continuing on with the mobile marketing theme from my previous two blogs, I would like to touch on one of Danny Brown’s recent blogs.
Danny Brown, who is a co-author of Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing and the Manager of Social Engagement and Insights at the Ontario Lottery and Gaming Corporation, hosts an award-winning marketing blog. Danny’s blog discusses the many different intersections of marketing, social media, and influence and where they fit in today’s business world. In this particular blog by Danny Brown, which was recently posted on November 11th of this year, lists his “5 Reasons Why You Need to Be Mobile Ready for 2014.”
As alluded to in the title, Danny Brown describes 5 specific reasons for why marketers and businesses need to be mobile ready for the upcoming year and to move away from solely relying on desktop visits. I will briefly mention his first two reasons for why marketers and businesses need to be mobile ready, and then comment with my own thoughts.
Danny Brown lists mobile browsing and the consumer research stage as his first reason for mobile readiness.
As portrayed in the image above, mobile browsing is a huge factor in a consumer’s research stage. Consumers will, over the course of a day, visit various sites on their phone and, ultimately, make return visits to confirm that the information on the particular brand they are researching is correct. Thus, by making it easier and readily available for consumers to partake in research, you are welcoming them back to your brand instead of turning them away and into the hands of a competitor.
Danny’s second reason for becoming mobile ready is listed as mobile searching.
Mobile searching is the most common starting point for consumers as they begin to research a product. Thus, the most logical solution for marketers and businesses is to just simply have a website or an app that is mobile optimized. If your website cannot be accessed through a mobile with ease, then you’re going to run into the same problem from the researching stage; people will go to your competitors instead.
After looking over Danny Brown’s first two points, I am even more convinced than ever that marketers and businesses should start considering their mobile strategies NOW. As I have discussed in my last two blog posts, the Millennial Generation is more connected to mobile than ever been before. Millennia’s talk to their friends, review products and businesses, at the same time critiquing those businesses and products, be it positive or negative. The statistics show that mobile marketing is on the upwards trend, and my feeling is that if businesses don’t consider a mobile marketing plan now or in the near future, they will ultimately fall behind their competitors.
All images courtesy of http://dannybrown.me/