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After reading Florence’s blog,”HP AND NEAT GET INGENIOUS”, it is obvious that she is doing a really good job in building business model canvas.

According to her analysis, HP needs to differentiate their printers from others on the market, enlarge their target market and apply some new unique technology. Those are all effective ways to increase their sales but I have something to add.

Focus

For now, HP is hard to focus on all fields to win. In the 3D printing market, HP has lagged behind. In the PC market, HP’s dominance has been replaced by lenovo. By contrast, there are still some fields HP maintaining leadership, HP’s Moonshot server and large data products gain traction in the market. But these are far not enough to conceal HP’s problems: HP failed to focus on any field and didn’t know which market could bring them most profit.

Innovation

At present, HP has multiple departments which are competing for the limited funds for research and development. HP’s research and development funds accounted for only about 3% of the revenue, but HP really need some new product to help them attract more consumers.

Reference:

Florence’s blog–https://blogs.ubc.ca/florencefong/2014/10/19/hp-and-neat-get-ingenious/

“The need for an innovative look at innovation efforts” by Charlie Bess:  http://h30507.www3.hp.com/t5/The-Next-Big-Thing/The-need-for-an-innovative-look-at-innovation-efforts/ba-p/168544#.VGK6toVfy18