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Every businessman’s dream is to earn profit, obtain self-satisfaction and contribute to the world at the same time. Jessica’s blog “Sweet success” shows us that Thirlwell made the dream come true by successfully operating the UK chocolate shop “Hotel Chocolat”.

Thrilwell’s success touched me a lot because I’m always thinking about starting my own bakery or cake shop. How can I achieve success? Maybe I can learn some experience from Thrillwell’s story.

The taste of the cake is the most important. It comes directly from the production process for raw material selection and collocation. So the duration of the production and the choice of the raw material  are very important. Raw material selection after repeated experiments, the choice of fixed suppliers can all ensure the unification of the taste.

In the cake market, unique characteristic is also the key to win. Prior investigation into target consumer groups can help the cake shop design and make the cake which meet the need of most customers.

 Reference:

Jessica Trung’s blog “Sweet Success”–https://blogs.ubc.ca/jessicatrung/2014/11/09/sweet-success/

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After reading Florence’s blog,”HP AND NEAT GET INGENIOUS”, it is obvious that she is doing a really good job in building business model canvas.

According to her analysis, HP needs to differentiate their printers from others on the market, enlarge their target market and apply some new unique technology. Those are all effective ways to increase their sales but I have something to add.

Focus

For now, HP is hard to focus on all fields to win. In the 3D printing market, HP has lagged behind. In the PC market, HP’s dominance has been replaced by lenovo. By contrast, there are still some fields HP maintaining leadership, HP’s Moonshot server and large data products gain traction in the market. But these are far not enough to conceal HP’s problems: HP failed to focus on any field and didn’t know which market could bring them most profit.

Innovation

At present, HP has multiple departments which are competing for the limited funds for research and development. HP’s research and development funds accounted for only about 3% of the revenue, but HP really need some new product to help them attract more consumers.

Reference:

Florence’s blog–https://blogs.ubc.ca/florencefong/2014/10/19/hp-and-neat-get-ingenious/

“The need for an innovative look at innovation efforts” by Charlie Bess:  http://h30507.www3.hp.com/t5/The-Next-Big-Thing/The-need-for-an-innovative-look-at-innovation-efforts/ba-p/168544#.VGK6toVfy18

http://blog.bigcommerce.com/marketing-lessons-from-scary-halloween-movie-monsters/

This is a response to Harrison Dromgoole’s blog post, “Marketing lessons from scary Halloween movie monsters” —https://blog.bigcommerce.com/marketing-lessons-from-scary-halloween-movie-monsters/

Harrison Dromgole’s blog suddenly attracted me because it’s so interesting to associate marketing with Halloween movie monsters. There are five monsters listed in his blog, representing five different online marketing strategies. The Michael Myers one sparked my thinking about brand story (Maybe it’s because I love this poker face guy too much).

Brand story is a kind of cultural accumulation, it witnessed a brand development and success. Any successful brand has their own brand story, such as CHANEL,Gucci, Dior, Rolex, DOVE and so on. They used the brand story to have a more vivid interpretation of their brand, increase the affinity of the brand, and finally cause the resonance of their consumers.

 We’ve seen a lot of brand publicity whose goal is only to extract more profit from consumers,. They will use means of coaxing, labeling, seducing, which always cause consumer dissatisfaction. Good brand is the consumer’s friend, they are always standing on the position of consumers and helping consumers express themselves. Brand story, is a kind of sincerity, is the most important way to communicate with consumers.

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Though Apple CEO Tim Cook has repeatedly said they would meet the supply markets around the world as soon as possible, but iphone 6 is still out of stock especially in China.

There may be many reasons contributes to that situation like the shortage in supply or they are spending time  negotiating with  local government in some countries. However, I think Apple is using the hunger marketing strategy again this time.

But why many successful selling cases all using hunger marketing strategy? Because it can strengthen consumer’s desire to purchase: Hunger marketing regulates product supply and demand, to make the product looks like being in short supply. And then consumers will all be curious about why that product sells well, the more they unable to buy the more they want it. Thus the enterprise can maintain the stability of commodity prices and profit margins.

Source:

“Apple’s “ Hunger marketing” still works!?”:http://informationstrategyrsm.wordpress.com/2013/10/20/apples-hunger-marketing-still-works/