http://media.boingboing.net/wp-content/uploads/2014/06/p1.jpg

Though Apple CEO Tim Cook has repeatedly said they would meet the supply markets around the world as soon as possible, but iphone 6 is still out of stock especially in China.

There may be many reasons contributes to that situation like the shortage in supply or they are spending time  negotiating with  local government in some countries. However, I think Apple is using the hunger marketing strategy again this time.

But why many successful selling cases all using hunger marketing strategy? Because it can strengthen consumer’s desire to purchase: Hunger marketing regulates product supply and demand, to make the product looks like being in short supply. And then consumers will all be curious about why that product sells well, the more they unable to buy the more they want it. Thus the enterprise can maintain the stability of commodity prices and profit margins.

Source:

“Apple’s “ Hunger marketing” still works!?”:http://informationstrategyrsm.wordpress.com/2013/10/20/apples-hunger-marketing-still-works/