What’s the best thing in starting a business? To make money? To obtain self-satisfaction? Or to make the world a better place? Well, Thirlwell, Co-founder of UK chocolate shop chain Hotel Chocolat, made all three happen.

Types of Organizational Culture http://2012books.lardbucket.org/books/management-principles-v1.0/s12-02-measuring-organizational-cultu.html

Although, Thirlwell’s company has grown into a multi-million pound empire, his love and passion in his chocolate business has not faded, yet instead stronger. His goal is to educate and influence his customers the value of chocolate.

Angus Thirlwel inside his Hotel Chocolat http://www.thisismoney.co.uk/money/markets/article-2156359/Interview-Hotel-Chocolat-founder-Angus-Thirlwell.html

With a CEO like Thirlwell, the organizational culture: people and team oriented business, screams a working environment where employees and executives hold the same value, belief and interest as Thirlwell. Thus, their objective is to develop exceptional customer relationship, similar to the Zappos Case. It is true how human resource and organizational culture practices are costly when trying to achieve better customer relationship, since it took Thirlwell 5 years for his dark chocolate to become profitable. At the same time, it demonstrates how risky this disposition is, as it clarifies the difficulty of calculating the successful return of a long term process.

Read article here:

http://www.bbc.com/news/business-29689340

Works Cited:

Hope, Katie. “The Man Who Built the Hotel Chocolat Empire.” BBC News. BBC News, 26 Oct. 2014. Web. <http://www.bbc.com/news/business-29689340>.

“Measuring Organizational Culture.” Lardbucket. Lardbucket. Web. <http://2012books.lardbucket.org/books/management-principles-v1.0/s12-02-measuring-organizational-cultu.html>.