introduction
This assignment provided a great opportunity to conduct background research on a professional networking site, LinkedIn. Students were tasked with finding the best practices for utilizing a LinkedIn account to further their growth in their desired career path. From my perspective, this assignment was a great learning opportunity as I was given the opportunity to learn about LinkedIn and start mapping out the best ways to utilize LinkedIn.
linkedin best practices
To: Danisa Rambing, Jordan Zhao, Morgan Lorenz, Team Twirling Gold ENGL 301 Writing Team
From: Johnathan Tam, Team Twirling Gold ENGL 301 Writing Team Member
Date: October 22, 2021
Subject: LinkedIn Best Practices
As part of the requirements for assignment 2:2, I have conducted research on best practices for using LinkedIn as a professional networking site. Please find below a summary of 10 best practices to consider using in a LinkedIn profile:
- Include a high-quality headshot as the profile picture to make the page appear more professional and capture a potential employer’s interest.
- Complete the entire profile and ensure all vital details such as work experience, projects, and volunteer experience are up to date.
- Utilize keywords that are relevant to the interested industry. This will enable the profile to appear more often in search results.
- Proof-read to ensure there are no spelling and grammatical errors. This demonstrates professionalism and detail-orientation to potential employers.
- Design a personalized profile URL to remove unnecessary symbols, numbers, and letters.
- Participate in industry-specific groups to network with other professionals and exchange knowledge.
- Collect recommendations and endorsement on skills to establish authenticity and stand out from others.
- Create a personalized connect invitation to be more engaging and increase the likelihood of the recipient accepting.
- Post quality content to cultivate more influence, drive traffic flow, and acquire new followers.
- Consistently engage with others by liking and commenting on posts.
In conclusion, LinkedIn can be a very powerful tool to network with other professionals and showcase your achievements and experience. It is my hope that the ten best practices above can help you create a LinkedIn profile that attracts the attention of prospective employers. Please feel free to contact me if you have any questions.
Works Cited
“How To Use Linkedin Effectively: Getting The Best From The World’s Biggest Networking Site”. Mindtools.Com, https://www.mindtools.com/pages/article/linkedin.htm
Kim, Larry. “22 Great Tips for Enhancing Your LinkedIn Profile.” Medium, 20 Feb. 2018, https://medium.com/marketing-and-entrepreneurship/22-great-tips-for-enhancing-your-linkedin-profile-c72e5b2a8cbc
Shore, Jennifer. “17 LinkedIn Marketing Best Practices“. Smartbugmedia.Com, 16 Jan. 2020 https://www.smartbugmedia.com/blog/17-linkedin-marketing-best-practices
“Twelve Ways To Optimize Your Linkedin Profile For Job Search”. Undercover Recruiter, 2011, https://theundercoverrecruiter.com/how-optimize-your-linkedin-profile-job-search/