“LVMH reveals secrets of its luxury brands” – Reuters

Tailors working at Dior http://4.bp.blogspot.com/-cTe_gzh_QGA/TqEGme1BevI/AAAAAAAAAc8/VA0UUffyQ1k/s640/dior-lvmh14.jpg

Behind the growth and success of LVMH Group, the largest group on luxury products in the world, is its high quality craftsmanship. The reason that consumers are willing to buy these luxury products is because of its high quality and art of producing these products. For example at Dior, a experienced elderly tailor will teach small groups of tailors the best way of making a men’s jacket. And for Givenchy, gowns were made on unique mannequins based on the body of their different clients.
http://www.reuters.com/article/2011/10/18/uk-lvmh-reveals-secrets-of-its-luxury-br-idUSLNE79H01P20111018 

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