A.P.C Store at East London http://www.style.com/blogs/stylefile/wp-content/uploads/apc2.jpg

After A.P.C extended its store to Shoreditch; recently, many fashion retailers are also joining into the streets of East London. The Shoreditch area have been known for ugly buildings and high criminal rates. However, the rise of bars. lounges, art galleries, and fashion retailers have changed the area entirely. With lower rents and new real estate developments at Shoreditch, luxury brands such as Christian Louboutin, Vivienne Westwood, Prada, and Ralph Lauren are all moving into East London. Moreover, fashion labels from Japan and China are also looking for a place in the area due to its lower rents. The main reason behind the expansion of luxury retailers into Shoredtich is due to the intense competition in the “hot spots” of London.  As more and more retailers move into East London, rents are also expected to rise.

http://www.style.com/stylefile/2011/05/apc/
http://www.reuters.com/article/2011/10/19/uk-retail-shoreditch-idUSLNE79I01620111019