Chinese consumers at the Louis Vuitton store as if they were at a market.

In Asia, particularly the Great China Area, South Korea, and Japan, luxury goods have become a necessity fo the people middle and upper class. Louis Vuitton have become so ubiquitous that its brand image of luxury have been impacted that many of the wealthy have decided not to buy any handbags or big logo products from them. but only their couture collection and customized trunks.
Louis Vuitton have become a brand that seems affordable to anyone and can been seen on all kinds of people. It has been seen as a Nike or a McDonalds of the fashion world. It can also be compared to Coach, which people call “affordable or accessible luxury.”
In China, this condition is even worse when people line up to go shop at the Louis Vuitton store and shop there as if it was Carrefour or Walmart. Due to the popularity of the brand, knock off’s of their handbags are even more common than ever in China.
In my opinion, the knock off’s and the fact that everyone has an LV bag is significantly damaging the Louis Vuitton brand. As a result, LVMH Group have recently decided to slow  down their expansion of stores in China. I believe that by decreasing accessibility and increase more focus on the luxury brand’s craftsmanship, history, and service is the only way to maintain the high end image. If the luxury brand image is not managed well, their products will soon become a normal commodity and the wealthier consumers will eventually go for a more exclusive brand.