One of Wall Street Journal’s publication, WSJ, is focused on luxury lifestyle, travel, and fashion.

One post I read on a luxury marketing news blog, Luxury Daily, was about how luxury brands have targeted readers of the new Wall Street Journal publication, WSJ Money. The WSJ Money will specifically be targeted to the very affluent readers that have interest in personal wealth management. It will have content such as a celebrity interviews, success stories, and articles on financial advisors for the very wealthy. Unlike its competitors, Bloomberg Pursuits and DuJour, WSJ Money will be less on content about luxury lifestyle.

However, WSJ Money have successfully attracted attention from luxury advertisers that are looking forward specifically to target their ads to the affluent readers. Some of the advertisers for the first issue include personal wealth managers, private banks, luxury watches, luxury cars, and private jets.

In my opinion, with the support from advertisers and current WSJ affluent readers that want more inside look on personal finance and wealth management; the WSJ Money would definitely be a success. Most importantly, WSJ Money distinguishes itself from other luxury magazines that features mostly luxury lifestyle by providing more content on finance and ways to earn and save money.

http://www.luxurydaily.com/land-rover-patek-philippe-tap-tailored-audience-of-new-wsj-money-glossy/