Ikea has just announced that it will purchasing a 20-turbine wind farm in Alberta. The farm is expected to generate 161 gigawatt hours (GWh) each year, which is double the amount of energy currently consumed by Ikea.

The reason that Ikea has made this purchase is so that the company can reach its ultimate goal of being energy independent by the year 2020. Today’s society places a high value on environmental sustainability, and having such a lofty goal in regards to becoming energy efficient, not only takes a strain off of our planet but it also strengthens the relationship that Ikea has with its customers. By actively making an effort to reduce its energy consumption Ikea is reinforcing its value proposition and ultimately attracting more consumers to its brand.

Ikea’s newest purchase is just another addition to its 157 wind turbines worldwide and  over 500,000 solar panels on its buildings in nine countries.

http://lethbridgeherald.com/news/local-news/2013/11/ikea-purchases-area-wind-farm/