Diet Coke is currently the no. 2 soda in States, but it is now under great scrutiny. People are having growing concerns regarding the safety of the product because of the artificial sweeteners contained within the drink. Coke knows that this is a huge issue and in response they initiating ads promoting the safety of aspartame in particular.

I have now posted a few blogs based on business ethics and this is because it is something that really is important to me. It is clear that artificial sweeteners do in fact have adverse health risks and it is also clear that Coke is not concerned with the safety of their customers. Just like many other companies Coke has no regard for the health of their consumers, all they care about is making a profit. In fact if Coke cared about the safety of their customers they wouldn’t have a product to begin with. However, it could be argued that the responsibility is placed on the consumer, not the producer.

http://globalnews.ca/news/902807/coke-exec-diet-coke-under-pressure/