Link: Why companies pay big bucks to advertise during the Super Bowl
Super Bowl ad prices have been on the rise for the last couple of years. It used to cost $2,385,365 in 2007 and now, it costs $3,442,752. It seems crazy to pay that amount of money for a 30 second commercial but why do companies still do so?
I feel that Super Bowl commercials are a special genre of commercials whereby marketing companies throw out all they have for the products they are marketing for. It’s like a “Super Bowl” for commercials. The best and most entertaining commercials tend to be aired only during the Super Bowl period.
One Super Bowl commercial that stood out was a commercial by Chrysler’s Ram which is mostly composed by photos. It lasts around 2min which means that Chrysler would have paid a whopping $16 million to broadcast this ad!