Samsung and Apple were making big news recently with Samsung’s loss to Apple in a patent lawsuit concerning 8 of Samsung’s “Iphone like” smartphones, including the Samsung S2, which infringed upon Apple owned patents, The total in consolation money that Samsung was forced to pay Apple came to a staggering $1.05 billion that surely rocked the Korean giant, however clearly not as hard as Apple might have intended.
It seems that in the aftermath of the lawsuit sales for Samsung’s new Galaxy S3 smartphone have actually bounced upwards to even outsell the Iphone in certain places. While this might not exactly account for a re-compensation of the money Samsung lost to Apple in the lawsuit (or anything close to it) it does speak for something about the company itself.
I think Chowdry’s analysis of Samsung consumers simply wanting to buy it up with expectations of it becoming unavailable falls short in that it doesn’t address the underlying principles that are making people do this. People are showing that they are able to differentiate Samsung smartphones on a very noticeable level by acting in this way, which tells me that while Samsung’s smartphone business might have taken a blow, the brand still rides strong.