Recently an invisible bike helmet, Hövding, has been created. This new innovative product was designed by two Swedish industrial design students. These students have created a helmet that allows cyclists to bike safely and look good. As well, traditional helmets may seem as a hassle for some cyclists.
The “helmet” is actually an collar that contains an airbag. If a cyclist has an accident, the Hövding will inflate and protect the cyclist. Consumers can choose from five different types of Hövding to match their personal style.
But how successful will this new product be? There is no doubt that this product is incredibly unique and innovative but it very expensive. Each helmet costs $588 and can only be used once. In my opinion, most avid cyclists are not bothered by wearing regular helmets and those who bike occasionally are not likely to spend a huge amount of money on this product. As well, this product is not for everyone. Those who are under fifteen and those who have certain hairstyles such as mohawks, afros, and dreadlocks can not use a Hövding. Not only that, the Hövding can only be used for cycling in urban areas and cannot be used for other environments. Overall, I believe the general public will be impressed with this new product but after seeing the price tag, few will actually purchase it.
Links:
http://www.businessinsider.com/invisible-bike-helmets-are-a-real-thing-2013-11