CES 2011 – Razer Switchblade
Comments(1) A new year brings a mass of new gear and devices to put on our Wish List for 2011. The wait isn’t long this year as January 6th marked the start of the 2011 Consumer Electronics Show, where the newest technological gadgets are showcased to the world. Among the new phones, laptops and cameras rises what might be the next biggest thing in gaming: the Razer Switchblade. This new toy brings hardcore computer gaming onto a mobile portable gaming device. The Switchblade is no lethal knife, but without a doubt will cut out a healthy portion of the mobile gaming market for the leading manufacturer of gamer gear. Although this brand new concept device is in its infancy, it is off to a promising start by winning CNET’s People’s Voice Award. But will this new concept make it out of its display case and into the hands of gamers? As we learned in marketing, the journey from idea to product starts with understanding the environment.
With regards to the immediate environment, Razer has it all figured out. Razer is already known for its stylish and cutting edge gaming peripherals, but with the recent acquisition of a highly specialized team of engineers, Razer can leverage its core strengths to develop this product. A quick look at the competition reveals vast amount of gaming laptops, handhelds and the popular iPad. Fortunately this new kid on the block, has positioned itself quite nicely in the market, giving consumers what will hopefully be a the middle ground between a laptop and a handheld. Making up Razer’s corporate partners are Intel by supplying the Atom processor, and game developers by providing popular games such as DotA and WoW. As for the macro environment…that will have to wait until another time.
Interested? Find out more at: http://www2.razerzone.com/switchblade
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