Business Blog – Kalin

I didn’t have a chance to read the book before last class, therefore, I really have no idea when I was answering the Clicker Question about the AIDA Model in class on Thursday March 17th.

Now, I would like to use myself as an example and introduce everyone the AIDA Model.

These days, Japan has a very big earthquick and tsunami which distoried the northeast part of Japan. Because of this, I found I should buy a lot of Japanese products in case they more not going to be available any more in the future. Because of that, I start to search on online shopping center to find out what I should buy. I found that a lot of Hello Kitty and Rilakkuma products get my interest, therefore, I add a lot in my shopping cart, and thinking to buy them. After check and check for many time, I finally bought all of them that I put into the shopping cart!!!

My example is end, now, I’ll relate them into AIDA Model. When I think that I should buy some Japanese product because of the earthquick and tsunami, this is my thinking which is also “awareness” in AIDA Model. When I get interested by Hello Kitty and Rilakkuma, it is part of my feel, also “interest” in the model. When I really think that I need them and want them, it’s still my feeling, and it is the “desire” part in the model. Finally, I bought all the products I like. This is my action in the end – what I did.

*All the pictures seem not displayed well, therefore, I’ll stop posting pictures and try to post vedios instead if available!!!*