E-commerce is an industry that has proliferated in the past 20 years, and has been influencing the concept of shopping ever since. As I mentioned the importance and effectiveness of “offline” marketing, today I would like to share the importance of online marketing.
It is imperative to understand online marketing to succeed in a business, however at the same it is rather difficult to grasp the concept as the world of online marketing is constantly exposed to change. As Linda Bustos mentions in her blog post, “What Happens in an Internet Minute [Infographic]”:
- Every minute, 47K apps are downloaded
After reading this blog post, I was re-exposed to the idea and concept that online marketing has the largest potential than any other industry. Many businesses have now turned towards online marketing, and their respective substantial investment towards this further serves to raise awareness of the digitalization of our everyday lives. I believe It is crucial to utilize these marketing tools effectively, in other words take advantage of recently growing industries or brands. Relating back to the blog post, in one minute there are over 2 million people who use Google search, 6 million page views on facebook and 1.3 million videos viewed on youtube. With this many people going viral on the internet, I believe it is only right that with the right tools, marketers can be guaranteed success.