Privacy issues and identity theft in social media are a growing concern. Most people who post their personal information about themselves do not recognize the potential consequences of their actions, or maybe they simply don’t care if their entire life is an open book.        According to Consumer Reports’ 2010 State of the Net […]

       Last year, Facebook users witnessed a real-time, social media centered public bludgeoning of a multinational corporation that will serve as a case study in social media ineptness for years.        Although most of the public missed the online contretemps, Nestle Corporation’s Facebook Fan Page was essentially hijacked by Greenpeace activists and supporters protesting Nestle’s […]

      Other than having a great ecommerce website, Estee Lauder has adopted the new social networking standards of marketing by having a Kaixin001.com Account. The company has been a cosmetic icon since the 1940s, so the page is not focusing on brand awareness, but rather having a forum where customers can communicate about their product […]

1.Listen to your audience Monitor the channel they’re using What are they saying about your brand? What are they saying about competitor’s brand? Pre-empt reputation crises. Be ready to respond when necessary 2. Understand local netizens and how they’re different from netizens in other market What are their motivations for using social media? How do […]

       Chinese Internet users are actively engaging in social media—especially home-grown social media platforms. Domestic social media platforms differ in various ways from Western platforms.         Rather than eliminate social media, restrictions on foreign websites and social media have resulted in a flourishing home-grown, state-approved ecosystem in which Chinese-owned properties thrive. YouTube, Facebook, and Twitter […]

Social media, where consumers communicate with each other across various platforms as diverse as discussion forums, blogs, wikis, social networks, and video-,phone-,and news-sharping sites, has witnessed explosive growth in recent years. The rapid growth in social media is beginning to have a significant impact on consumers’ purchase behavior. Meanwhile, the marketing spend in this area […]