Article Review-“Can You Measure the ROI of Your Social Media Campaign”
Monday, November 7th, 2011Social media, where consumers communicate with each other across various platforms as diverse as discussion forums, blogs, wikis, social networks, and video-,phone-,and news-sharping sites, has witnessed explosive growth in recent years. The rapid growth in social media is beginning to have a significant impact on consumers’ purchase behavior. Meanwhile, the marketing spend in this area […]