1.Listen to your audience Monitor the channel they’re using What are they saying about your brand? What are they saying about competitor’s brand? Pre-empt reputation crises. Be ready to respond when necessary 2. Understand local netizens and how they’re different from netizens in other market What are their motivations for using social media? How do […]

       Chinese Internet users are actively engaging in social media—especially home-grown social media platforms. Domestic social media platforms differ in various ways from Western platforms.         Rather than eliminate social media, restrictions on foreign websites and social media have resulted in a flourishing home-grown, state-approved ecosystem in which Chinese-owned properties thrive. YouTube, Facebook, and Twitter […]