Here we go again, another internet social-media company going big! Announced on Thursday October 4, Twitter, a 7-year-old micro-blogging site, announced its plans to raise $1-billion in IPO. This would make it the largest IPO in technology companies since Facebook. Oh yeah, Facebook. How are they doing? Most would say not so great with its recent stock crash. So if Facebook evidently proved failure to increase revenue via online advertisements, what makes Twitter any different?

Some say there is a huge discrepancy. Twitter is a platform for public expression and current events in the now, whereas Facebook is meant to keep ties with that one guy you met at a bar. A recent article stated how Twitter differs in advertising, through the use of “native” advertising; discretely promoting a tweet, trend or whole account. But as all critics rave about the opportunity seen in the young company, defending how they will learn from Facebook’s mistakes, they’ve forgotten how certain they were about Facebook when it went public in May. The truth is we really don’t know what the outcome will be until we see for ourselves how effective Twitter’s advertising truly is. In my opinion, I believe Twitter’s value proposition is as true and unique as it’s company’s $10bn value. But knowing our past history with internet platforms, Twitter’s rapid growth isn’t a valid enough reason for the company’s hype, because it’ll be just a matter of time when the internet guys think of something bigger and better, sweeping Twitter’s #trend away in no time.

Article link:

http://www.bbc.co.uk/news/business-24397472

Twitter vs. Facebook:

http://news.cnet.com/8301-1023_3-57605995-93/why-twitter-isnt-like-facebook/