Steering away from the usual business-related articles, I thought I’d do something a little different this week. And given the fact that this entry is on Banksy, the pseudonymously famous U.K. graffiti artist, unusual will undoubtedly be the centre theme. Banksy, visiting the Big Apple this month, surely intends on making New Yorkers aware of his stay. Posted via the Banksy website, the artist announces a new piece of his work each day, leaving it to the people to actually find it. Yesterday afternoon, the artist set up a pop-up stall in Central Park, selling 100% authentic and signed pieces for $60 a pop (pieces usually vary from 7k to 20k). Only an astonishing four buyers actually “found” his work that day. Below shows a video of the stall in action.

From a business point of view, this really displays no business strategy. But the way I see it, giving up a few thousand-dollar art pieces is sure putting Banksy back in front-row attention, which may be a long-term strategy after all. But surely enough, knowing the elusive character, he’s not in it the money nor fame. I’d call it fun. And while in the real world people are out there making deals and crunching numbers, there’s people like Banksy, who does what he loves and just do. And we’re the ones calling artists wack!

Article link:

http://globalnews.ca/news/900886/banksy-sold-original-art-anonymously-in-new-yorks-central-park-for-60-apiece/