I read two of Michael Bean’s blog posts, one about the risks of inbound marketing, another about the decline in TV viewers.

The first post talks about inbound marketing, which involves “the customer finding you”, meaning that we find companies and products via search engines, Twitter and “liking” it on Facebook. Michael is of the opinion that this marketing technique is risky, and companies using commercials on TV (outbound marketing) have the upper hand. However, he explains that ideally both tactics will be incorporated in a company’s marketing plan.

While I agree with him, that at the present time both tactics are of extreme value and importance to obtain customers, companies that use “outbound marketing” may not have the upper hand much longer. In Michael’s second post mentioned above he explains that there has been a large decline in TV viewers. His reasoning? No one wants to watch commercials and today there are many options to avoid them (the internet and PVRs).

I believe companies who depend on television commercials should now look to posting their ads on websites such as Megavideo, Putlocker and Videobb. These sites are frequented by people avoiding commercials and by who are busy during “primetime”.

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