Jetpacks have always been a childhood fantasy of mine, but now it’s finally coming to life! Created by an 13-employee company in Christchurch, New Zealand, the innovation of a real jetpack actually coming to life will excite many people as well, including Forbes blogger, Matthew Stibb.
Many very cool business startups fail because despite being very new and creative, it might be better for them to stay a childhood fantasy, because the products will only appeal to an extremely niche market. This is why the lean startup can offer effective impartial advice to entrepreneurs and new businesses. Instead of getting caught up in creativity and coolness of the idea and just going for it, the lean startup asks, “should this product be made?” instead of “can it be made?”. It answers whether consumers actually find this to be a practical product or not.
Image credit: Lean Startup Methodology
I agree that the idea of having a jetpack is awesome, but I don’t quite see how I could incorporate the use of a jet pack in my everyday life to make it more safe and convenient. I don’t want to rule out the possibility that someday students will jetpack to school instead of biking. However, that would be tens of years down the road and today, I just don’t see the value of starting a company that makes and sells jetpacks.
Jet Pack Flight Demonstration: