Window Shopping Redefined
In prior times window shopping was simply about admiring the goods through the glass in storefront windows without making an actual purchase. Today, window shopping has new meaning.
In September 2012, an interactive digital window was installed at the Adidas NEO Nürnberg store. The technology allowed passerbys to shop the store after hours by connecting with their smartphones. To connect, users simply had to type a URL into their smartphone and enter a one-time PIN.
The interactive storefront basically worked as a virtual store. The window’s simple interface and touch screen functionality allowed users to easily browse through the store’s products. Apart from this, shoppers could also see how the products fit on an active life-sized virtual model. By tapping on certain parts of the screen, shoppers could view the products in further detail.
When shoppers put items in their virtual shopping bag, the product would appear instantly on their mobile phone. From here they are given the option to edit the product details, purchase the product immediately from Adidas NEO online or save the product for purchase later, as well as share their experience with their friends through various social media platforms.
Take a look at the six-week pilot test at Adidas NEO Nürnberg in September 2012.
