Category Archives for Uncategorized
Got a old phone sitting around collecting dust?
There was a feature on the news tonight that caught my attention because it was related to what we learned in class as well as to my previous post. It was basically saying that due to planned and perceived obsolescence … Continue reading
What ever happened to that old chunky computer?
After reading my classmate’s post, E-Waste: Who’s Responsible, I was reminded of a documentary I watched a couple years ago that was made by a group of graduate students at UBC’s School of Journalism. The film is called Ghana: Digital Dumping … Continue reading
Can fast fashion be ethical?
In the past few years, the multinational retail clothing company H&M started integrating sustainability into its long term business strategy. Last week, the company released its 2012 Sustainability Report. The major highlights of 2012 include: 1. One of the first … Continue reading
Pinterest: Now open for business!
Over the past year, Pinterest experienced a significant growth in its number of users. In mid-October, Erik wrote a post that mentions the great potential Pinterest holds for business purposes; firstly, due to the average time people spend on the … Continue reading
Starbucks’ Mobile Wallet
Starbucks has teamed up with Square in attempt to create best possible transaction experience for the people on both sides of the counter. In early November, Starbucks began accepting mobile payments in 7,000 U.S. locations. How does the Starbucks mWallet work? … Continue reading
Wallets, a thing of the past?
The other day I was in a bit of a rush to get out of the house to catch the bus for my first class. As the bus pulled up, I reached into my bag but my wallet wasn’t in … Continue reading
Heinz’s Talk to the Plant Campaign
Back in 2008, Heinz racked up 18,000 participants and blog posts all over the world in a mere two weeks without spending a single dime on advertisement. How did they do this? The idea was simple. Mission: Communicate global tagline, “No … Continue reading
Window Shopping Redefined
In prior times window shopping was simply about admiring the goods through the glass in storefront windows without making an actual purchase. Today, window shopping has new meaning. In September 2012, an interactive digital window was installed at the Adidas … Continue reading
Where Will Happiness Strike Next?
I still remember nearly two years ago, as I walked through the crowded streets of Yaletown, a bright, roaring vehicle approached me and an enthusiastic volunteer dressed in red from head to toe handed me a cool, refreshing, limited edition … Continue reading